Strategic Brands,
built with clarity and confidence.
I help businesses define their direction, elevate their presence, and grow with intention.
Adele is an award-winning brand strategist based in Yellowknife, Northwest Territories. She works closely with businesses as a strategic partner, helping them get clear on their true goals and what success looks like.
By combining brand strategy with a consultant approach, she guides clients in building brands that are aligned, intentional, and designed to support long-term growth.
Build a brand that reflects the work and heart you have poured into your business.
When your brand is clear, aligned, and purposeful, it becomes a tool for growth. I work with businesses to define their direction, strengthen their messaging, and build a presence that feels confident and intentional.
Every brand is developed with strategy at its core, designed to support your business goals and evolve with you. The result is a brand that feels natural, aligned, and built to help your business move forward with clarity and purpose.
What they’re saying
Charlotte Henry
Before working with Adele, my brand didn’t reflect the quality of my business. She brought clarity and direction from the start, creating a cohesive, elevated brand that feels aligned across my website and social media. I now feel confident and proud of how my business shows up.
Elizabeth Ferrier
When I first opened my business, I felt overwhelmed by branding and unsure how to bring my vision to life. Working with Adele completely changed that. She took the time to understand my business and guided me through the entire process, creating a brand that feels authentic and aligned. I trust her completely and couldn’t recommend her more.
Geoff Oldfield
Northern Industrial Construction
Because of Brands by Adele, we now have a strong and cohesive visual identity that truly represents Northern Industrial Construction Ltd. Everything now feels consistent, professional, and aligned, making it easier to communicate with confidence. Adele brought our vision to life and exceeded our expectations.
The strategy behind the work
With over 20 years of experience in brand strategy, design, and communications, I work as a strategic partner to help businesses gain clarity, define their direction, and build brands that support real growth. My approach goes beyond visuals, focusing on the bigger picture to ensure every decision aligns with your goals.
I bring a consultant mindset to every project, helping uncover opportunities, refine your vision, and build a brand that functions as a tool for your business, not just something that looks good. From strategy and identity to website development and technical setup, every piece is intentionally built.
My work has been recognized through award-winning projects, and I’ve been selected as a judge for national design awards through the RGD.
The result is a brand experience that is clear, cohesive, and built to grow with you.
Featured Work
Brand Strategy | Brand Elevation + Application | Print + Digital Products | Signage | Merchandise
Featured Clients
Body in Balance Osteopathy
Charlotte Henry Home
Etandah Organic Day Spa
Everwell Psychology
Foundation for Emotional Wellness
Garderie de Plein Soleil
Government of the Northwest Territories
GP Welding Ltd.
Housing NWT
Journey to Wellness
Leo's Storage
Mahsicho
Mint Hair Lounge
MLA Caitlin Cleveland
Northern Industrial Construction
NWT Parks
NWT Special Olympics
Outpost
Sundogs
The Gallery on 47th street
Tlicho Government
Tlicho Museum
Yellowknife Community Foundation
YKDFN
Youth Ambassador Program
